Wednesday, 13 November 2013

Cool Dane



Carlsberg's new managing director Henrik Juel Andersen enjoys the camaraderie of golf.

"I find the combination of enjoyment, the scenery, camaraderie and the competitive element really unique and attractive about golf. I don't think there are many sports that offer that same experience."

Tuesday, 12 November 2013

Farewell 20th, Hello 21st

With the Carlsberg Golf Classic 2013 wrapping up, all eyes are set on the 2014 edition, already promising better prizes than ever before

BY GURDEV SINGH

Malaysia’s longest-running and biggest amateur golf tournament series, the Carlsberg Golf Classic – fondly known as the ‘Ultimate Challenge’ – concluded on November 17 at Monterez Golf & Country Club, Selangor. The 20th edition attracted close to 5,000 golfers from all over the country.

The national final will take place on December 12 at the Palm Garden Golf Club, designed by renowned Australian course architect Ted Parslow. As usual the spotlight will be on the gross and nett winners who had qualified earlier in the preliminary rounds that were played at some of the finest golf clubs around the country.

“Forty golf courses were selected and mainly we rewarded them due to the loyal support given to the Carlsberg brand. I’m glad that the events ran smoothly this year and plans to host next year’s 21st edition is underway,” said Alex Leong, marketing activation manager of Carlsberg Malaysia.

“The Carlsberg Golf Classic is over-subscribed yearly and at Tawau Golf Club we had 180 golfers. Due to this number, the event was played over a two-day period. The goodies and great prizes make this tournament a hit every year,” said Mah Sui Kiong, general manager of Tawau Golf Club in Sabah, which hosted the 17th leg on September 8.

The clubs also put in a lot of effort in creating a fun ambience for the prize-givings. Due credit must be given to the F&B crew of Bukit Jawi Golf Resort, which hosted the 36 leg on November 9 – Chang Chee Meng, the F&B manager of the resort, along with his team, did a great job in fashioning a unique and lovely setting for the golfers.

“We managed to create all this, thanks to the unwavering support from Carlsberg Malaysia. We never ran short of souvenir items. We decorated the tables and bar area as creatively as we could. I’m glad that our effort is noted and hopefully we can win a prize for this someday,” said a happy Chang.

As for the golfers, they were a happy bunch too with the Carlsberg Golf Classic swinging by their respective golf clubs during the preliminary legs from April to November this year.

Dato Suppiah Manikam, who won the nett title at Kelab Rekreasi Tentera Udara, Butterworth, is a proud winner – especially since he claimed the title last year as well. “Actually I was using a new putter and blew some holes; however, I managed to overcome my putting problem as I cruised along the 18-hole golf course. I will try my best to win the nett title this year (at the national final),” said an elated Manikam.

Lim Eng Wah, Carlsberg Malaysia regional sales manager for the northern region, gave a thumbs-up for such a successful edition. “I wish the national finalists the best of luck,” he said.

“They can look out for exciting prizes for all Par 3s featuring Hole-In-One prizes comprising a Mercedes-Benz CG200CGi, a Titoni watch, an Ogawa massage chair and a golf package for two to watch the 2014 US Masters, courtesy of Liberty Golf Services,” concluded Lim.

Carlsberg Malaysia extends a special ‘thank you’ to all partners for their support, namely Mercedes-Benz Malaysia, Berjaya, Liberty Golf Services, FJ, Ogawa, Titoni, K’s Island Golf Academy, JNG, Callaway, Panasonic, ParGolf, Gatorade and Sunplay.

For more information on Carlsberg Golf Classic 2014, contact Key Vector Sdn Bhd at +603-7987 1889.